Growth Marketing Insights

WebAIM found 95.9% of top home pages have accessibility errors. We ran the same checks on leeperdigital.com and made four small fixes in about an hour.

Meta's creator tools now surface people who already tag your brand. Here's how a Utah business builds influencer marketing as an organic system, not a one-off shoutout.

You can rank #1 on Google and still lose the job. Buyers ask ChatGPT, Google AI Overviews, and Perplexity first. GEO and AEO for Salt Lake City businesses: get cited in the answer, not just the blue links.

September is Deaf Awareness Month. Leeper Digital’s year-round mission is more eyeballs on Deaf organizations - and DeafMonitor is how we give the community a single place to see what’s happening.

Buyers and algorithms can smell AI-generic posts. What Utah owners should stop posting on LinkedIn and Instagram, and what specific, saveable content to publish instead.

Google discontinued Business Profile Q&A. Ask Maps now answers from your GBP, reviews, and website. A no-ads playbook for Salt Lake City owners.

Google Search Console now tracks how your Instagram, TikTok, X, and YouTube posts perform in Search. What SLC owners should do, no ads.

Most Utah service pages are interchangeable fluff. A no-ads playbook to turn SLC money pages into non-commodity content Google and buyers trust.

Honest SEO timeline for Utah businesses: what moves in weeks 1–4, months 3–6, and why “#1 in 30 days” is a lie. No ads.

Most Salt Lake City sites look fine and convert nothing. A conversion-focused website playbook for Utah businesses — no ads, clear CTAs, real revenue.

After Google’s March 2026 update, SLC businesses need Maps, organic pages, and AI answers. A no-ads local SEO playbook that actually converts.

What the March 2026 spam and core updates mean for Salt Lake City businesses — and five no-budget moves that actually help.

The last 30 days of growth marketing: owned audiences, human-made content, first-party data, and outcomes — not impressions.

Deaf people start businesses at a higher rate than hearing peers — but most Deaf-owned businesses are invisible online. Here’s the gap and what we do about it.

Organic social growth that compounds: consistency, what-sticks testing, engagement over follower count, and an honest 12-month timeline.

You’ve Googled yourself onto page 47. Before you blame the algorithm, here are the five real reasons SLC businesses don’t rank — and what to do.